The first Chivas Regal blend was launched by Chivas Brothers in 1909, a premium brand that quickly developed a large market in the United States. Although Prohibition temporarily curbed its success ten years later, so did it enabled Canadian distillers, Seagram's, to become the largest beverage company in North America. They also looked at Chivas Brothers when they entered the whiskey market. They acquired the company in 1949, adding Strathisla to their portfolio and building three more distilleries. Over the years they also acquired the assets of Campbell Distillers and The Glenlivet Distillers, positioning themselves as one of the world's largest distillers. Scotch whisky. Seagram's empire eventually fell apart in the early 2000s. In addition, its Chivas Brothers arm was acquired by Pernod-Ricard, along with Allied Domecq in another acquisition , thus acquiring the Ballantine's brand.

The first Chivas Regal blend was launched by Chivas Brothers in 1909, a premium brand that quickly developed a large market in the United States.

Although Prohibition temporarily curbed its success ten years later, so did it enabled Canadian distillers, Seagram's, to become the largest beverage company in North America.

They also looked at Chivas Brothers when they entered the whiskey market. They acquired the company in 1949, adding Strathisla to their portfolio and building three more distilleries.

Over the years they also acquired the assets of Campbell Distillers and The Glenlivet Distillers, positioning themselves as one of the world's largest distillers. Scotch whisky.

Seagram's empire eventually fell apart in the early 2000s.

In addition, its Chivas Brothers arm was acquired by Pernod-Ricard, along with Allied Domecq in another acquisition , thus acquiring the Ballantine's brand.