Peat's Beast, created in 2011, was not just the creation of one person, but the collaboration of many great minds. Like any great drink, it's the combination of key ingredients that makes the difference. Eamonn Jones was a former regional manager for Whyte & Mackay, responsible for sales of Dalmore, Jura and other big brands. Gerald Erdrich was its importer, distinguished in the business. Together, these two great minds decided to come together and use their experience and ingredients to make a brand, a beast. Who could bring their beast to life? For that, a creative genius was needed. Mark Graham took over the role of creator. In collaboration with Los Angeles-based Brazilian artist Dough Alves, the iconic Beast was born. Now, it fell to even greater minds to make sure the Beast packed a punch. Igniting your senses with smoke and fire from the start, untamed and fierce. Industry legend Richard Paterson, aka 'The Nose', confirmed that the drink's attributes were never less than astonishing. Eamonn Jones' business partner and industry colleague for 30 years, Aidan Smith, ensured quality was maintained at every step.

Peat's Beast, created in 2011, was not just the creation of one person, but the collaboration of many great minds. Like any great drink, it's the combination of key ingredients that makes the difference.

Eamonn Jones was a former regional manager for Whyte & Mackay, responsible for sales of Dalmore, Jura and other big brands. Gerald Erdrich was its importer, distinguished in the business. Together, these two great minds decided to come together and use their experience and ingredients to make a brand, a beast.

Who could bring their beast to life? For that, a creative genius was needed. Mark Graham took over the role of creator. In collaboration with Los Angeles-based Brazilian artist Dough Alves, the iconic Beast was born.

Now, it fell to even greater minds to make sure the Beast packed a punch. Igniting your senses with smoke and fire from the start, untamed and fierce. Industry legend Richard Paterson, aka 'The Nose', confirmed that the drink's attributes were never less than astonishing. Eamonn Jones' business partner and industry colleague for 30 years, Aidan Smith, ensured quality was maintained at every step.